Singapore Airlines has debuted its latest cabin products on a new Boeing 777-300ER aircraft in London.
The carrier has invested nearly $150 million (£93 million) in the cross-cabin refresh, which it has now launched on its Heathrow route.
Last night, SIA welcomed guests aboard its B777-300ER - one of eight to be kitted out with the new interior design - at LHR Terminal 3.
| SIA's Wilson Yong and stewardesses Savitri Octavia and Tan Eag Fong pose in the B777-300ER's new business class |
Wilson Yong, the airline's general manager in UK & Ireland, said: "The fact that the new products have launched on the London-Singapore route ahead of any other, speaks to the importance Singapore Airlines places in both the UK market as a whole but particularly in its operations at Heathrow.
"With the ability to grow at Heathrow, we have been able to bring the UK customer the very best in in-flight experiences, through our award-winning cabin crew, as well as state-of-the-art product and services."
The new cabin products, which include a hi-tech in-flight entertainment (IFE) system, will also be installed on the fleet of A350 aircraft that SIA has on order.
| Designers: James-Park (left) and John Tighe |
In first class, all eight fully-flat seats are ensconced with their own "vanity area", while the latest business class seat offers a recline of 132 degrees, more than the previous seat, and can be converted to a fully-flat position manually.
Earlier this month, it emerged that the airline's business class-only non-stop flights to LA and New York would cease on October 20 and November 23 respectively
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